The fair is held at Gogamedi in Ganganagar district in August in memory of a popular hero of the area known as Goga among the Hindus and Jahar Peer among the Muslims. The Kayam Khani Muslims claim to be descendants of his. Gogaji is popular as a snake god and almost every village in Rajasthan has a sacred place dedicated to him. Staunch followers of Gogaji believe that by invoking his name, a snake bite and other diseases can be cured. It is said that Gogaji went into samadhi at GogaMedi and thousands of devotees gather there to pay homage at his memorial every day during the Fair which lasts three days. The samadhi is a marble structure with two minarets fortified by a boundary wall. The idol of Gogaji is seated on a blue horse with a snake coiled around the neck.
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